Learning Strategy
Connecting business needs to the knowledge, skills and support people need to succeed.
Learning, customer education & enablement
What if we stopped solving the same problem one customer at a time?
I help organizations identify the patterns behind recurring learning and performance challenges, then turn them into clear learning experiences, practical enablement and content systems that can scale.
Before the deliverable
Strong learning starts before the content is created.
The real challenge is not always a lack of training. It may be an unclear process, a difficult product experience, inconsistent support or a gap between what people know and what they need to do.
I work with customers, leaders and cross-functional teams to understand the problem, identify what the business needs to accomplish and design solutions that help people perform with greater confidence.
What I do
Connecting learning to performance
My work can begin with a training request, a customer adoption challenge or a performance problem that has not yet been clearly defined.
Performance & Capability
Looking beyond the initial request to understand what is affecting performance and what needs to change.
Customer Enablement
Creating onboarding, product education, customer training and self-service resources that support adoption and long-term success.
Content Strategy & Scale
Developing reusable content models, governance and processes that improve quality while reducing repeated effort.
Team Leadership
Building strong multidisciplinary teams and creating the clarity, trust and support people need to do their best work.
Explore the details
How I can help
See how these capabilities connect across strategy, design, enablement, scale and measurement.
Explore What I Do →My approach
How I turn a business need into a solution that works
I use a practical process that keeps the work connected to the people, behaviour and result it is meant to support.
DiagnoseListen, review available data and identify the real performance need.
DesignCreate a response based on the audience, context and desired behaviour.
EnableGive people the learning, tools and support they need to apply it.
ScaleBuild reusable approaches that support more people without sacrificing quality.
MeasureUse learning, behaviour and business results to understand what should improve.
A few outcomes
Evidence of scale and business value
These figures reflect the reach and commercial contribution of the Content Marketplace and Content Studio initiatives.
1,000+learning assets governed across a scalable content portfolio
60organizations using the Content Studio offering
Approx. $1Mannual recurring revenue supported by Content Studio
About Monica
Curiosity has shaped every stage of my career.
I’m Monica María Rojas, a learning, customer education and enablement professional based in Waterloo Region, Ontario.
My career has taken me from hands-on instructional design and customer training to content strategy and the leadership of multidisciplinary learning and creative teams. Throughout that progression, the part I have enjoyed most has remained the same: understanding a difficult problem and finding a practical way to help people succeed.
More About MeLet’s build what’s next, together.
If you are working through a learning, performance or customer adoption challenge, I would be happy to connect.